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The Cart Overflow Podcast

The weekly conversation with the sharpest e-commerce marketers behind the growth of the fastest growing DTC brands. 

About Cart Overflow

Do you want to know how today’s best e-commerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out WHO is making big things happen, and HOW they are doing it. Join us, Jeremy Biron and Gen Furukawa, as we learn and share actionable tactics that you can implement in your eCommerce marketing game today!

Jeremy Biron

Jeremy Biron


Gen Furukawa

Gen Furukawa


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Recent Episodes

Jan 12, 2022

The Fashion Entrepreneur Building A “Slow Fashion” Sustainable Brand, with Kristi Soomer

In 2012, Kristi Soomer was clocking 100s of thousands of miles traveling as a management consultant. She’d wear what could fit in her carry-on bag. However, despite traveling with limited clothes, she didn’t want to sacrifice on style or variety. This launched her Chrysalis Cadi, the first piece out of her clothing company, Encircled. Since then, she has built an extensive fashion brand that is a Certified B Corporation, that focuses on multi-functional clothing that is ethically made in Toronto with sustainable fabrics and materials. Kristi has grown the brand into brick-and-mortar, direct-to-consumer, and made interesting pivots in the pandemic like the virtual fittings. In this conversation, we cover the range of ecommerce marketing challenges, like: - Navigating rising customer acquisition costs in the post-iOS 14 world - Gathering customer insights, at scale, to improve marketing and product research - How she uses a style quiz to learn more about her customers and improve her marketing

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Jan 05, 2022

The Accidental Entrepreneur Who Has Sold $30M of Golf Clubs, with Tyler “Sully” Sullivan

In 2012, Tyler “Sully” Sullivan found himself fired from his job, with a child on the way. He had a side hustle of building golf clubs, which had some good initial feedback. A former high school golfer, Sully single-handedly build BombTech Golf into over $30 million in ecommerce sales in seven years. His strategy is counterintuitive, yet effective: a lean team with just one other employee, he deliberately takes a hands-off approach and works just a few hours a week. He’s achieved the 4 hour work week. In this conversation, he shares his marketing strategy, which focuses on: Email marketing that encourages engagement and conversations, over highly designed visual emails. Putting his story, and personal brand, front and center Carefully measuring and monitoring marketing investment holistically (as opposed to based on specific channels) Sully is a great example of how a narrow focus can achieve scale, especially in a huge niche with big players, like golf equipment. Find Sully on Linked In: BombTech Golf: Ecom Growers (Sully’s Email Marketing Agency):

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Dec 15, 2021

The Strategic Framework to Get Your eCommerce Emails Done Right, with Samar Owais

Do you know why your emails aren’t converting the way that they should? Even if you have an amazing product, and raving fans, there is still more that you can do to deliver value by email. And email strategist Samar Owais knows how you can get there. We discuss Samar’s email playbook, and how she builds email sequences to boost conversions and revenue--from first purchase to repeat subscription orders. Samar is a seasoned expert in email marketing -- able to combine the macro level needs of the business, alongside the nuanced demands of today’s consumer. In this conversation, we discuss: - Samar’s conversion principles of eCommerce Emails Done Right - The different email sequences an ecommerce business must have - Frameworks for creating compelling and creative emails, no matter what niche you are in

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