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The Cart Overflow Podcast

The weekly conversation with the sharpest e-commerce marketers behind the growth of the fastest growing DTC brands. 

About Cart Overflow

Do you want to know how today’s best e-commerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out WHO is making big things happen, and HOW they are doing it. Join us, Jeremy Biron and Gen Furukawa, as we learn and share actionable tactics that you can implement in your eCommerce marketing game today!

Jeremy Biron

Jeremy Biron


Gen Furukawa

Gen Furukawa


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Recent Episodes

Jun 09, 2021

$1 Billion In Annual Sales, and Just Starting Direct To Consumer. This is 7Day's Strategy

Take a guess at what the number 1 pastry in the world is? If you live in North America, you may not have had croissants as your answer….but it is. And 7Days is the leading brand selling selling sweet-filled croissants, cake bars, and bagel chips. With 30 years in operation, 7Days sells over $1 Billion globally. $40 million in the US and Canada, about $2M of that from digital channels. But the growth in the US is fast, up 15x in just a few years. 7Days takes an omnichannel approach — selling in Walmart, Amazon, and grocers across the country. But now they are starting to focus on their direct to consumer channel, and finding ways to acquire customers directly. This is a special episode, as I had three of the Executive Team in on the conversation: CEO Jim Burns, Chief Growth Officer Vishal Gandhi, and Head of eCommerce, Chris Burns. The team shares how they allocate budget for their multi-channel approach. Positioning: how they have used their competitive advantage of longer shelf-life as a marketing, and operational, advantage. How the offline marketing efforts contribute to the digital marketing efforts.

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Jun 02, 2021

How Tina Cheng Is Making a Statement with Customized Jewelry Brand, Capsul

Tina Cheng founded Capsul Jewelry to make handcrafted customized jewelry at an accessible. Each order is designed, 3D printed and handcrafted, to capture life’s moments in timeless jewelry. Tina is taking on a jewelry industry: a $300 Billion dollar industry that has not evolved technologically in years, is highly fragmented, and largely dominated by males. Capsul is female-founded, specifically catering to women. In this conversation, Tina distills her extensive experience as a jewelry executive to reveal: - How she is building storytelling and emotions at the foundation of the brand - How she used a quiz to guide shoppers looking for gifts (to a 20% increase in Average Order Value) - How the iOS 14 changes have impacted their advertising striategies on Facebook and Instagram.

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May 26, 2021

Behind-the-Scenes: On The Path to Building a 7 Figure Automotive Brand, with Connor Gross

Connor Gross is co-founder of Respoke Collection, selling Custom Car Portraits. At 24, he’s already sold a 7 figure ecommerce brand, has bought several businesses, and hosts a podcast for ecommerce entrepreneurs in their 20s. Now he’s on the journey of building an even bigger brand with Respoke Collection. And what’s even more fun is that he is all about sharing the knowledge of what he’s learning and doing. This includes: - His rationale and strategy for getting press mentions, and how he uses HARO to do so. - The conversion rates behind every step of his funnel, from facebook ads, email, and on site conversion rate. - The step by step break down of his welcome series and abandoned cart emails. - How he segments his email list based on purchase history — and what the goal is with each segment Connor generously gets in the weeds and does not hold back in revealing how he is growing his portfolio of ecommerce and digital assets.

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