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The Cart Overflow Podcast

The weekly conversation with the sharpest e-commerce marketers behind the growth of the fastest growing DTC brands. 

About Cart Overflow

Do you want to know how today’s best e-commerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out WHO is making big things happen, and HOW they are doing it. Join us, Jeremy Biron and Gen Furukawa, as we learn and share actionable tactics that you can implement in your eCommerce marketing game today!

Jeremy Biron

Jeremy Biron

Co-Host

Gen Furukawa

Gen Furukawa

Co-Host

New Episodes Weekly

Live Every Friday

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Recent Episodes

Mar 09, 2022

How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos

Brad Hoos is CEO of The Outloud Group, a leading influencer marketing agency that works with brands like Care/Of, Keeps, KiwiCo and more. He is also the Founder of MuskOx, and DTC apparel brand. And after working with hundreds of innovative online brands, he is an expert at creating a scalable strategy to leverage influencer marketing. In this convo, we get into the details of how he creates the strategy and execution of his influencer campaigns: - What are the fundamentals that marketers should understand about influencers? - The cost structure of an influencer campaign, and how to get the highest ROI possible - What leads to an influencer campaign performing well vs poorly?

Read Full Show Notes →

Feb 17, 2022

How To Launch Shoppable Live Streams that Convert, with Sarah Williams

Live shopping is still in its infancy, but it is going to be very big. Live shopping events generated an estimated $5.6 billion in US sales in 2020, and projected to reach $25 billion by 2023, according to Coresight Research, a firm that specializes in retail and technology. According to McKinsey, live video shopping could contribute up to 20% of all ecommerce by 2026, if China is any indication of what is to come in the US. In this conversation, I spoke with Sarah Williams, a Shoppable Livestream Host & Producer and Brand Educator for T3 Hair Tools, a line of haircare products. As an experienced practitioner, Sarah shared her playbook for creating effective live streams: - How she prepares content and frameworks to run multiple live streams every week - How she effectively tells the brand story and product story to connect with customers - What tools and equipment she uses now, and what the beginner live streamer needs

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Feb 09, 2022

How To Create A Customer Acquisition Flywheel with Referral Marketing, with Raul Galera

Raul Galera is the Chief Advocate at ReferralCandy, the #1 referral program platform online. Referrals are the key for a lot of ecommerce brands, especially as acquisition costs and advertising costs continue to skyrocket. It’s why brands like Harry’s razors have gathered 100K emails in a single week. In this conversation, Raul and I dive into the strategies that ecommerce brands use to create a good (or bad) referral program. What I loved about this is that Raul is numbers driven. In fact, referral marketing is all about numbers – understanding what profit margins are, what can be offered as a discount or incentive, and how to track the contributions of your referral marketing. Referral Candy has helped over 30,000 customers since its founding a decade ago, with over $10M in annual revenue. What’s even more cool is that since then they’ve paid out over $300M in referral commissions to clients.

Read Full Show Notes →

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