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The Cart Overflow Podcast

The weekly conversation with the sharpest e-commerce marketers behind the growth of the fastest growing DTC brands. 

About Cart Overflow

Do you want to know how today’s best e-commerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out WHO is making big things happen, and HOW they are doing it. Join us, Jeremy Biron and Gen Furukawa, as we learn and share actionable tactics that you can implement in your eCommerce marketing game today!

Jeremy Biron

Jeremy Biron

Co-Host

Gen Furukawa

Gen Furukawa

Co-Host

New Episodes Weekly

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Recent Episodes

Feb 24, 2021

How to Optimize Conversion Rates with Powerful Storytelling - With Rishi Rawat

Humans gravitate towards stories. It’s how we communicate, learn, and remember. And for ecommerce brands, it’s one of the most important, yet underleveraged, tools. And with shoppers increasingly busy, and with shorter attention spans than ever (average time on site is less than 3 minutes), it is so important to hook a shopper and convince them to purchase. Rishi Rawat, founder of Frictionless Commerce, a conversion rate optimization agency believes that the ability to tell a powerful story is the key to ecommerce success. More specifically, two types of stories: The “Why We Exist” Story - the founder’s back story, how it started, and why it’s different. The “Why This Product Must Exist” Story - the story of the product itself, and why it is unique to solve the customer’s needs. In this discussion, Rishi goes into detail about: - How to capture the essence of a story, and lay it out in a captivating framework - How to balance visuals vs text in communicating a detailed yet powerful story - His process in helping his clients capture the essence of their story The ability to tell a powerful story is a powerful lever to attract and captivate an audience, this is a great primer on how to get started with it!

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Feb 10, 2021

Why Do The Best Skincare Brands All Use Quizzes?

Why does it seem like every skincare brand has a quiz on their homepage? Traditionally, skincare and cosmetics brands relied on in-person retail sales. Well, then 2020 happened. And ecommerce became every more important. There are a few reasons why quizzes are invaluable to skincare brands: - Personalize The Customer Experience: - Reduce overwhelm - Find the right product - Ensure customer satisfaction A quiz can quickly surface key insights that create a better customer experience. This episode is a recap of some of the findings from diving deep into skincare ecommerce marketing.

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Feb 03, 2021

How Frugality, Scrappiness & Persistence Drove Success for Vitafive, with Nik Hall

Nik Hall launched Vitafive with his friend and college roommate Garrett Adair when they were in college. And that’s when things were fun--creating the product, crafting the business plan, and seeing the success of DTC pioneers like Dollar Shave Club and imagining the same for themselves. The celebration and fun of starting a business sometimes comes too soon. Nik and the Vitafive team had to fight through with grit, persistence, and hard work to get to the omnichannel success that the brand has now achieved. Built a custom website for $250k, scrapped to launch with Shopify Paid themselves $7k in the first year, working 60 hour weeks Generating $3k in sales after the first 9 months--with 100 customers. Spent $10k on FB before getting sales The change came when they figured out their marketing funnel (starting with Facebook and Instagram), moved to Shopify, and established a recurring customer base. Nik shares his strategies with remarkable transparency in growing Vitafive into a multichannel leading brand in this interview!

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