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The Cart Overflow Podcast

The weekly conversation with the sharpest e-commerce marketers behind the growth of the fastest growing DTC brands. 

About Cart Overflow

Do you want to know how today’s best e-commerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out WHO is making big things happen, and HOW they are doing it. Join us, Jeremy Biron and Gen Furukawa, as we learn and share actionable tactics that you can implement in your eCommerce marketing game today!

Jeremy Biron

Jeremy Biron

Co-Host

Gen Furukawa

Gen Furukawa

Co-Host

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Recent Episodes

Sep 08, 2021

How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw

The infrastructure, and tactics to digital marketing have changed dramatically in the last 10 years,. Dan McGaw has been at the forefront of those changes, as the CEO & Founder McGaw.io - an analytics and marketing technology consultancy and SaaS platform, UTM.io. - What does the modern tech stack look like? - What are useful and practical strategies to build it out? - What tools do you absolutely need? Or don’t need at all? - And what are the ideal outcomes that you can achieve with the tech stack? Dan answers these questions, and more in this conversation that gets into the weeds about attribution, analytics, and growth for ecommerce brands. Want a free copy of the book? Text MARTECH to 4 1 5 9 1 5 9 0 1 1 to get a free copy of Dan’s new book, “Build Cool Shit”! Listen to the episode to hear Dan’s take on the biggest opportunity for ecommerce marketers today (HINT: identify choke points in the funnel, where customers are falling out of the funnel, and then understand how to fix that).

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Sep 01, 2021

How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir

Daniel Whitechurch is a successful touring musician. But when he returned home from touring, he’d always be sick: viruses, flu, and general mental and physical fatigue. Upon investigating solutions, Daniel discovered adaptogens and other ancient superfoods to restore health. This journey evolved into Teelixir, a direct to consumer brand of everyday superfoods like medicinal mushrooms, tonic blends, and mushroom lattes. The COVID pandemic has, not surprisingly, been a huge boost for the business, as customers want to find natural ingredients to boost immune systems and stress. Although these products have ancient histories, they are often new and unfamiliar to shoppers. To make the purchase process easier, Daniel tested a quiz to gather leads, learn about customers, and get customers to the right product in the fastest time possible. Daniel shares his quiz strategies, and how it has helped him generate content ideas, and stay close to customer needs and challenges to improve Teelixir’s positioning. Daniel is constantly testing and learning, and did not hold back anything in this conversation of how he operates his email, SMS, and partnership program.

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Aug 18, 2021

The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri

Influencer marketing sounds like a great opportunity: forging partnerships with media personalities that have large captive audiences. This can be effective to building awareness, driving sales, and creating a strong brand. But Paul Benigeri believes that there may be shortcomings to this model--costly, time-consuming, and uncertain ROI. Paul is Co-Founder & CEO of Archive, helping brands create a bespoke network of influencers. Previously, Paul was VP of Growth & Engineering at H.V.M.N. a nutritional supplements brand supporting a ketogenic diet. Some fascinating points we discussed: - Why nano-influencers should be the focus for ecommerce brands - Paul’s process for building the H.V.M.N. blog from nothing to 250k monthly organic visitors - How Paul systematically used customer data to personalize the on site experience, which lead to increases of 2,000% in opt ins

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